{
  "abstract": "Background The use of social media offers the possibility of reaching a larger number of people worldwide, being accessible to different social classes, and being used for the dissemination of scientific knowledge, as well as for the prevention of traumatic injury education among lay people.Study design We analyzed the Instagram of an academic Trauma League (Unicamp Trauma League) from July 2023 to July 2024 and observed the metrics that contributed to the dissemination of scientific knowledge. A Trauma League is an academic group composed of medical and nursing students focused on apprenticeship, extension, and research in trauma. We used data provided by the application’s “insights” tool, which allows analysis of up to the last 90 days, to identify the reach of the posts, the publications with the highest engagement, and information about the followers.Results The official profile had 2361 followers and reached more than 10 000 accounts during the analyzed period. The post with the highest reach was a carousel featuring photos of the new league management, reaching 3240 accounts. Another featured publication was a post about a campaign to prevent motorcyclist-related trauma, which reached 940 accounts, 70 shares, and 80 likes. Two reels posted in partnership with another Instagram account (@trauma_unicamp), sharing activities related to the P.A.R.T.Y. (Prevent Alcohol and Risk-Related Trauma in Youth) program, obtained 4386 and 3163 views. 43.8% of the followers identified were residents of Campinas, the city where the project was developed, and the remaining followers were distributed across other Brazilian regions, and a smaller proportion was from abroad. 70.6% were between 18 years and 34 years old, and 64.6% were women.Conclusion The findings suggest that posts addressing timely and relevant topics attract greater visibility and engagement. Among social media platforms, Instagram demonstrated effectiveness in disseminating educational content and promoting health awareness; however, further studies are needed to assess whether these results apply to other platforms.Level of evidence Level IV/Prognostic and Epidemiological.",
  "authors": [
    {
      "affiliations": [
        "School of Medical Sciences, Universidade Estadual de Campinas (UNICAMP), Campinas, Brazil"
      ],
      "name": "Helena Alves Freire dos Santos"
    },
    {
      "affiliations": [
        "School of Medical Sciences, Universidade Estadual de Campinas (UNICAMP), Campinas, Brazil"
      ],
      "name": "Juan Mariano Huertas Aguilar"
    },
    {
      "affiliations": [
        "School of Medical Sciences, Universidade Estadual de Campinas (UNICAMP), Campinas, Brazil"
      ],
      "name": "Aléxis Vinicius Queiroz dos Santos"
    },
    {
      "affiliations": [
        "School of Nursing, Universidade Estadual de Campinas (UNICAMP), Campinas, Brazil"
      ],
      "name": "Ana Paula Boaventura"
    },
    {
      "affiliations": [
        "Division of Trauma Surgery, Universidade Estadual de Campinas (UNICAMP), Campinas, Brazil"
      ],
      "name": "Thiago Rodrigues Araujo Calderan"
    },
    {
      "affiliations": [
        "Division of Trauma Surgery, Universidade Estadual de Campinas (UNICAMP), Campinas, Brazil"
      ],
      "name": "Gustavo Pereira Fraga"
    }
  ],
  "title": "Using Instagram for public education in trauma prevention: experience of an academic Trauma League",
  "uid": "60dc374a-de2e-5d2e-8b35-722047c7a518"
}