{
  "abstract": "Evidence suggests that Geek Bar is one of the leading e-cigarette brands in the USA, accounting for 15.6% of the US convenience store disposable e-cigarette market share as of September 2024. 1 Prior research has documented that Geek Bar is popular among adolescents and young adults,1 and uses experiential marketing strategies, including sponsored events on Instagram.2 This study documented posts from Geek Bar’s Instagram account and evaluated compliance with platform-specific and federal tobacco marketing restrictions. Findings from this study may inform tobacco control efforts aimed at monitoring policy compliance and youth-appealing marketing practices on Instagram.",
  "authors": [
    {
      "affiliations": [
        "Rutgers Institute for Nicotine and Tobacco Studies, New Brunswick, New Jersey, USA"
      ],
      "name": "Scott I Donaldson"
    },
    {
      "affiliations": [
        "Rutgers Institute for Nicotine and Tobacco Studies, New Brunswick, New Jersey, USA"
      ],
      "name": "Amanda DeJesus"
    },
    {
      "affiliations": [
        "Rutgers Institute for Nicotine and Tobacco Studies, New Brunswick, New Jersey, USA"
      ],
      "name": "Emily Wang"
    },
    {
      "affiliations": [
        "Rutgers Institute for Nicotine and Tobacco Studies, New Brunswick, New Jersey, USA"
      ],
      "name": "Geyi Wang"
    },
    {
      "affiliations": [
        "Rutgers Institute for Nicotine and Tobacco Studies, New Brunswick, New Jersey, USA",
        "Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA"
      ],
      "name": "Ollie Ganz"
    },
    {
      "affiliations": [
        "Rutgers Institute for Nicotine and Tobacco Studies, New Brunswick, New Jersey, USA",
        "Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA"
      ],
      "name": "Julia Chen-Sankey"
    },
    {
      "affiliations": [
        "Rutgers Institute for Nicotine and Tobacco Studies, New Brunswick, New Jersey, USA",
        "Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA"
      ],
      "name": "Jon-Patrick Allem"
    }
  ],
  "title": "Monitoring policy compliance and marketing practices on Geek Bar’s official Instagram account: content analysis",
  "uid": "a9714133-d2d6-5ca8-9e6f-4f63ce1067cf"
}