{
  "abstract": "Background Increasing intentions to quit e-cigarettes among youth and young adults can reduce usage rates by making quit attempts more likely. This study assessed the potential impacts of a national media campaign, focused on building knowledge of e-cigarette use risks and cessation resources, on intentions to quit and campaign-targeted beliefs about mental health and quitting.Methods A national sample from a repeated cross-sectional online survey was collected from March 2022 to August 2023, among youth and young adults who reported e-cigarette use in the past 30 days (N=5169). Regression models were used to assess associations between weekly campaign awareness and frequency of exposure on intentions to quit e-cigarette use within the next 6 months and targeted beliefs related to mental health and quitting.Results Participants who were aware of both cessation and knowledge-building messaging were more likely to report intentions to quit e-cigarette use in the next 6 months (OR 1.43, (95% CI 1.21, 1.69)) and agree with quitting-related targeted beliefs (ORs 1.35–1.63) and a mental health targeted belief scale (b=1.14 (95% CI 0.69, 1.59)), relative those with no messaging awareness. The frequency of exposure to cessation messaging held a dose-response relationship with almost all outcomes.Conclusion Findings suggest that frequency and awareness of messaging that educates about e-cigarette harms to mental health and about cessation resources are associated with higher quitting intentions among young people who use e-cigarettes.",
  "authors": [
    {
      "affiliations": [
        "Truth Initiative Schroeder Institute, Washington, District of Columbia, USA"
      ],
      "name": "Linda Q Yu"
    },
    {
      "affiliations": [
        "Truth Initiative Schroeder Institute, Washington, District of Columbia, USA"
      ],
      "name": "Elizabeth K Do"
    },
    {
      "affiliations": [
        "Truth Initiative Schroeder Institute, Washington, District of Columbia, USA"
      ],
      "name": "Tyler Minter"
    },
    {
      "affiliations": [
        "Truth Initiative Schroeder Institute, Washington, District of Columbia, USA"
      ],
      "name": "Kristiann Koris"
    },
    {
      "affiliations": [
        "Truth Initiative Schroeder Institute, Washington, District of Columbia, USA"
      ],
      "name": "Bushraa Khatib"
    },
    {
      "affiliations": [
        "Innovations, Truth Initiative, Washington, District of Columbia, USA"
      ],
      "name": "Megan A Jacobs"
    },
    {
      "affiliations": [
        "Innovations, Truth Initiative, Washington, District of Columbia, USA",
        "Department of Medicine, Mayo Clinic College of Medicine and Science, Rochester, Minnesota, USA"
      ],
      "name": "Amanda L Graham"
    },
    {
      "affiliations": [
        "Truth Initiative Schroeder Institute, Washington, District of Columbia, USA",
        "Department of Health, Behavior and Society, Johns Hopkins University Bloomberg School of Public Health, Baltimore, Maryland, USA"
      ],
      "name": "Elizabeth C Hair"
    }
  ],
  "title": "Cessation and knowledge-building messaging are associated with e-cigarette cessation intentions among youth and young adults in the USA",
  "uid": "fa1f3d65-e6a0-5e4b-b5ea-dd5890a40380"
}