{
  "abstract": "IQOS is the most popular heated tobacco product (HTP) worldwide, marketed by the world’s largest transnational tobacco company, Philip Morris International (PMI).1 HTPs comprise two components: an electronic battery-powered device, which does the heating, and a cigarette-like stick, which contains the tobacco. These components are sold separately and often under separate brand names. For example, tobacco sticks for IQOS are called ‘HEETS’, ‘TEREA’ and ‘LEVIA’.2",
  "authors": [
    {
      "affiliations": [
        "Department for Health, University of Bath, Bath, UK"
      ],
      "name": "Sophie Braznell"
    }
  ],
  "title": "IQOS—marketing a tobacco product in the UK",
  "uid": "e8f93e12-84da-5236-80bb-bb90afb2dde3"
}