{
  "abstract": "On 1 July 2024, RJ Reynolds Vapor Company (RJRVC)—an operating company of British American Tobacco’s (BAT’s) subsidiary, Reynolds American—introduced Sensa, a ‘zero nicotine’ disposable ‘vapor product,’ in the USA.1 Sensa resembles popular nicotine-containing disposable devices from brands such as EB Create, Lost Mary and Geek Bar (figure 1), as well as BAT’s own Vuse Go 5000 offered outside the USA.2–6 While several ‘zero nicotine’ devices are available, Sensa is the first ‘zero nicotine’ disposable device from a major tobacco company. Since Sensa contains neither nicotine nor tobacco, RJRVC claims exemption from US Food and Drug Administration (FDA) regulations.7",
  "authors": [
    {
      "affiliations": [
        "Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA"
      ],
      "name": "Meagan O Robichaud"
    },
    {
      "affiliations": [
        "Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA"
      ],
      "name": "Eugene M Talbot"
    },
    {
      "affiliations": [
        "Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA",
        "Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA"
      ],
      "name": "Ollie Ganz"
    },
    {
      "affiliations": [
        "Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA"
      ],
      "name": "Melissa Mercincavage"
    },
    {
      "affiliations": [
        "Department of Chemical and Environmental Engineering, Yale University, New Haven, Connecticut, USA"
      ],
      "name": "Hanno C Erythropel"
    },
    {
      "affiliations": [
        "Department of Chemical and Environmental Engineering, Yale University, New Haven, Connecticut, USA"
      ],
      "name": "Julie B Zimmerman"
    },
    {
      "affiliations": [
        "Department of Anesthesiology, Duke University School of Medicine, Durham, North Carolina, USA",
        "Department of Psychiatry, Yale School of Medicine, New Haven, Connecticut, USA"
      ],
      "name": "Sairam V Jabba"
    },
    {
      "affiliations": [
        "Department of Anesthesiology, Duke University School of Medicine, Durham, North Carolina, USA",
        "Department of Psychiatry, Yale School of Medicine, New Haven, Connecticut, USA"
      ],
      "name": "Sven E Jordt"
    },
    {
      "affiliations": [
        "Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA",
        "Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA"
      ],
      "name": "Cristine D Delnevo"
    }
  ],
  "title": "Marketing for Sensa: a ‘zero nicotine vapor product’ from a major tobacco company",
  "uid": "7fb4b02a-ffea-5f90-9534-5c8ead20590e"
}