{
  "abstract": "We were behind the curve to address tobacco and electronic cigarette marketing on social media, but should have the foresight to get ahead of new technologies like the metaverse.1 The Tobacco Enforcement and Reporting Movement (TERM) monitors and documents tobacco marketing on social media platforms in India, Indonesia and Mexico.2 The project analyses publicly available social media posts from tobacco company and brand accounts, including those for nontobacco products that tobacco companies have extended to and community marketing that indirectly promotes tobacco products. These posts often offer insight into tobacco company/brands’ marketing strategies.2 3 TERM found early evidence of tobacco companies using their social media accounts to tell followers and readers of their marketing activities through advergaming, on metaverse platforms and via non-fungible tokens (NFTs). This included using metaverse digital avatars to promote positive messages about smoking behaviours and tobacco company sponsorship of metaverse events.4",
  "authors": [
    {
      "affiliations": [
        "Vital Strategies, New York, New York, USA"
      ],
      "name": "Hana Raskin"
    },
    {
      "affiliations": [
        "Vital Strategies India, New Delhi, Delhi, India"
      ],
      "name": "Melina Samar Magsumbol"
    },
    {
      "affiliations": [
        "Vital Strategies, New York, New York, USA"
      ],
      "name": "Nandita Murukutla"
    }
  ],
  "title": "Future of tobacco marketing: the metaverse, NFTs and the next generation of the internet",
  "uid": "55094470-b205-50b4-ab5d-d633d1f669fc"
}