{
  "abstract": "Smokeless tobacco (SLT) is consumed by over 350 million people across 70 countries covering all WHO regions. 1 India is a major producer and consumer of SLT products with over 200 million adult users and contributes nearly 80% of SLT-attributable deaths.1 The tobacco industry spends half a billion dollars annually on SLT product promotion.2 Consistent with Article 13 of the WHO Framework Convention on Tobacco Control (FCTC), India’s Cigarettes and Other Tobacco Products Act, 2003 (COTPA) prohibits direct and indirect tobacco advertising, promotion and sponsorship (TAPS). Indirect and direct tobacco product promotion in sports is a tobacco industry tactic to circumvent TAPS restrictions.3",
  "authors": [
    {
      "affiliations": [
        "Division of Preventive Oncology & Population Health, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India",
        "WHO FCTC Knowledge Hub on Smokeless Tobacco, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India"
      ],
      "name": "Prashant Kumar Singh"
    },
    {
      "affiliations": [
        "Vital Strategies, New Delhi, India"
      ],
      "name": "Amit Yadav"
    },
    {
      "affiliations": [
        "WHO FCTC Knowledge Hub on Smokeless Tobacco, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India"
      ],
      "name": "Sagarika Rout"
    },
    {
      "affiliations": [
        "Division of Preventive Oncology & Population Health, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India"
      ],
      "name": "Chandresh Pragya Verma"
    },
    {
      "affiliations": [
        "WHO FCTC Knowledge Hub on Smokeless Tobacco, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India"
      ],
      "name": "Varsha Pandey"
    },
    {
      "affiliations": [
        "WHO FCTC Knowledge Hub on Smokeless Tobacco, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India"
      ],
      "name": "Sanchita Roy Pradhan"
    },
    {
      "affiliations": [
        "WHO FCTC Knowledge Hub on Smokeless Tobacco, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India"
      ],
      "name": "Vandana Tamrakar"
    },
    {
      "affiliations": [
        "Division of Preventive Oncology & Population Health, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India",
        "WHO FCTC Knowledge Hub on Smokeless Tobacco, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India"
      ],
      "name": "Shalini Singh"
    }
  ],
  "title": "ICC’s Cricket World Cup 2023 and the dirty game of surrogate advertisements of smokeless tobacco",
  "uid": "2fa15314-6d81-57f1-9828-7a93121d3bba"
}