{
  "abstract": "The UK Government’s ‘smoke-free generation’ policy aims to ban the sale of cigarettes and all other tobacco products to people born after 2008. 1 If enacted, this will be the most substantial change to tobacco control policy in England since the 2007 ban on smoking in public places and workplaces. As other countries are considering following suit,2 3 evaluating the impact of this landmark legislation will be critically important and of high international relevance. How the success of the policy will be defined and measured needs careful thought.",
  "authors": [
    {
      "affiliations": [
        "Department of Behavioural Science and Health, University College London, London, UK"
      ],
      "name": "Sarah E Jackson"
    },
    {
      "affiliations": [
        "Department of Behavioural Science and Health, University College London, London, UK"
      ],
      "name": "Lion Shahab"
    },
    {
      "affiliations": [
        "Department of Behavioural Science and Health, University College London, London, UK",
        "Behavioural Research UK, Edinburgh, UK"
      ],
      "name": "Jamie Brown"
    }
  ],
  "title": "The end of smoking in England? The importance of considering different metrics of success",
  "uid": "ddc30e36-b247-5f58-9c15-4bd76f16dcdf"
}