{
  "abstract": "Background It has been established that there is a correlation between socio-economic deprivation and poorer health outcomes. This includes ocular health, as people from areas of deprivation are less likely to attend sight tests and consequentially may have undiagnosed poor vision and delayed diagnosis of eye conditions. The aim of this study was to investigate weather utilizing non-traditional settings such as community centres or places of faith may help connect with groups who do not typically attend healthcare settings, and aid in disseminating the benefits of eye care in a familiar environment. Additionally, to see if this may also provide opportunity to deliver healthcare interventions in alternative settings.Methods 23 semi-structured interviews were conducted with members of the Bradford community aged between 10 and 83 years. All indiviudals resided in the most deprived 30% of the national population, as identified by the Index of Multiple Deprivation. Open questions were asked on current attitudes towards eye health and their perspective regarding utilising non-conventional settings to deliver healthcare, or to educate people on eye health.Results Most people had a passive approach towards eye health, only visiting an eye health professional when they had severe vision issues that were deemed disruptive. Despite stating that regular check-ups are important, most people admitted to not attending due appointments. One barrier regularly stated for children was that people perceived eye checks to be expensive, despite being qualified to receive free sight tests from the NHS. Older community members were more concerned about their eye health, and more likely to attend sessions on eye health as they were aware of diseases that occur with age. Attitudes towards utilising non-conventional settings received a mixed response. Some individuals were interested and motivated in attending health sessions if available, as it may be an opportunity to both learn socialise. Others expressed that events in communal spaces would not encourage attendance, as people have busy lifestyles and would not make time. Utilising GP appointments and social media, such as WhatsApp groups, may be more effective for those people.Conclusion The majority of participants did not prioritise their eye health, mostly reported due to busy lifestyles. People with current health conditions were more likely to visit eye health care professionals. There was mixed reception regarding the utilisation of non-conventional settings for education or delivery of eye care.",
  "authors": [
    {
      "affiliations": [
        "School of Optometry and Vision Science, University of Bradford, Bradford, UK"
      ],
      "name": "Baasimah Batool"
    },
    {
      "affiliations": [
        "School of Optometry and Vision Science, University of Bradford, Bradford, UK",
        "Wolfson Centre for Applied Health Centre, Bradford Royal Infirmary, Bradford, UK"
      ],
      "name": "Neema Mojarrad"
    },
    {
      "affiliations": [
        "School of Optometry and Vision Science, University of Bradford, Bradford, UK"
      ],
      "name": "Christopher Davey"
    },
    {
      "affiliations": [
        "Moorfields Private at Richard Desmond Children’s Eye Centre, Moorfields Eye Hospital, London, UK"
      ],
      "name": "Annegret Dahlmann-Noor"
    }
  ],
  "title": "P08 Attitudes towards eye health and utilization of non-traditional settings to tackle healthcare disparities in Bradford",
  "uid": "044045f2-324d-5e84-a8ad-714432fc7f91"
}