{
  "abstract": "Social media platforms like WhatsApp have revolutionised global communication, particularly in low- and middle-income countries (LMICs), where a majority of the platform’s estimated 2 billion active users reside.1 2 This offers a tremendous opportunity for health communication efforts to reach new audiences, including directly messaging with users and indirectly as a tool for frontline workers. Published studies suggest that WhatsApp is widely adopted by public health practitioners and healthcare providers for vaccine promotion interventions.3–6",
  "authors": [
    {
      "affiliations": [
        "School of Engineering, Johns Hopkins University, Baltimore, Maryland, USA"
      ],
      "name": "Amelia Jamison"
    },
    {
      "affiliations": [
        "Swasthya Plus, Bhubaneshwar, India"
      ],
      "name": "Sidharth Rath"
    },
    {
      "affiliations": [
        "Behavioural Insights Team, London, UK"
      ],
      "name": "Sebastian Salomon-Ballada"
    },
    {
      "affiliations": [
        "Epidemiology and Biostatistics, University of California San Francisco, San Francisco, California, USA"
      ],
      "name": "Nadia Diamond-Smith"
    },
    {
      "affiliations": [
        "Stanford Center for Health Education, Stanford University, Stanford, California, USA"
      ],
      "name": "Jamie Sewan Johnston"
    },
    {
      "affiliations": [
        "Behavioural Insights Team, London, UK"
      ],
      "name": "Adelaida Barrera"
    },
    {
      "affiliations": [
        "Health, Behavior & Society, Johns Hopkins University, Baltimore, Maryland, USA"
      ],
      "name": "Rajiv Rimal"
    },
    {
      "affiliations": [
        "The George Washington University School of Medicine and Health Sciences, Washington, District of Columbia, USA"
      ],
      "name": "Rohini Ganjoo"
    }
  ],
  "title": "Using WhatsApp for vaccine promotion in low- and middle-income countries: practitioner-informed perspectives",
  "uid": "4ac11f5e-b193-5acb-b812-cd6672920d7a"
}