{
  "abstract": "Big business, that’s what. The global market is worth billions and UK shelves are stacked high. They’ve hit the headlines after fitness influencer Joe Wicks and ultra-processed food warrior Chris van Tulleken cooked up a deliberately unhealthy protein bar—“Killer”—to expose the “health halo” that surrounds them. While being marketed as fitness fuel, most bars are in fact ultra-processed confections packed with sugar, fat, salt, and additives best kept out of your gym bag.",
  "authors": [
    {
      "affiliations": [
        "The BMJ"
      ],
      "name": "Rebecca Coombes"
    }
  ],
  "title": "Sixty seconds on . . . protein bars",
  "uid": "0692c4cc-22c9-5d20-8f80-8f6ff12e8302"
}