{
  "abstract": "Social media plays an increasingly important role in public health communication. It allows public health organisations to reach large numbers of people rapidly, in order to influence their health related knowledge, attitudes, intentions, and possibly their behaviours. During the covid-19 pandemic, for example, social media campaigns increased millions of people’s motivation to engage in protective behaviours and helped to increase vaccine uptake.12 Social media public health messaging could be enhanced by wider and better use of behavioural sciences.",
  "authors": [
    {
      "affiliations": [
        "World Health Organization, Geneva"
      ],
      "name": "Simon Williams"
    },
    {
      "affiliations": [
        "World Health Organization, Geneva"
      ],
      "name": "Aleksandra Kuzmanovic"
    },
    {
      "affiliations": [
        "World Health Organization, Geneva"
      ],
      "name": "Elena Altieri"
    }
  ],
  "title": "Using behavioural sciences could enhance public health messaging on social media",
  "uid": "7bb2f090-5f11-5033-9c7a-88933213bc9c"
}